Institutional Branding
A corporate executive at one of the long-standing corporate behemoths, Proctor and Gamble characterized the essence of institutional branding when he said “People are going to want, and be able, to find out about the citizenship of a brand, whether it is doing the right things socially, economically and environmentally.”;
🌍 Branding through CSR-aligned ethosAt S2 Education Champs (OPC) Pvt. Ltd. we believe an institution’s brand is made truly authentic and relevant if it lives into its organization’s ethos and values through its CSR activities. This is the lens we aim to bring to our corporate clients to ensure your brand is always central, aspirational and distinctive.
🌍 Increase stakeholder awarenessIncrease stakeholder awareness about social impact and how this could be used to promote brand recall as well as meaningful social context through deep reflection sessions and workshops at the beginning of an engagement
🌍 Conduct branding best practice surveysConduct surveys on best practices from both national and international perspectives, and what would be most applicable for your institution
🌍 Ideation session with branding expertsOrganize an ideation session with a panel of experts to brainstorm ways in which your institutional branding can be enhanced through socially responsible commitments to the community